A Privacy Blueprint for Biden

Privacy And Digital Rights For All

The weakening of The Family Educational Rights and Privacy Act (FERPA) and the Covid19 rush to usher in virtual learning and edtech in place of in-person learning, have created a perfect storm for student data collection and tracking. Students are increasingly subjected to edtech data collection, profiling, and surveillance as a condition of attending a public school. We call on the next administration to protect children and begin implementing these important recommendations within the first 100 days of office.

Leading privacy and civil rights advocates recently called on the next U.S. administration to make protecting digital privacy a top priority. The press release signed by Campaign for a Commercial-Free Childhood, Center for Digital Democracy, Color of Change, Consumer Action, Consumer Federation of America, Electronic Privacy Information Center, Privacy Rights Clearinghouse, Parent Coalition for Student Privacy, Public Citizen, and U.S. PIRG states:

“The Biden administration and the next Congress should make protecting digital privacy a top priority, and 10 leading privacy, civil rights and consumer organizations today released a memo of recommendations for executive actions on Day One, actions during the first 100 days and legislation.

“The United States is facing an unprecedented privacy and data justice crisis,” the blueprint memo reads. “We live in a world of constant data collection where companies track our every movement, monitor our most intimate and personal relationships, and create detailed, granular profiles on us. Those profiles are shared widely and used to predict and influence our future behaviors, including what we buy and how we vote. We urgently need a new approach to privacy and data protection. The time is now.”

“The U.S. urgently needs a comprehensive baseline federal privacy law. The Biden administration and Congress should not delay in setting out strong rights for internet users, meaningful obligations on businesses, and establishing a U.S. Data Protection Agency with strong enforcement powers,” said Caitriona Fitzgerald, policy director, Electronic Privacy Information Center.

“Privacy is a basic human right, and children’s personal information should not be profiled, licensed, sold, commercialized or shared with third parties as a condition of attending a public school. We hope policymakers will move to prohibit the use of student data for marketing purposes and require all public schools and education agencies to adopt strict security and privacy standards,” said Leonie Haimson, co-chair, Parent Coalition for Student Privacy.

“For far too long, companies have deceptively tracked kids and used their sensitive data to exploit their vulnerabilities and target them with marketing. Families are counting on the Biden administration and the next Congress to recognize that children and teens are vulnerable, and to put protections in place which will allow young people to use the internet more safely,” said David Monahan, campaign manager, Campaign for a Commercial-Free Childhood.

The recommendation memo, Privacy and Digital Rights for All, specifically calls for protection of children, teen, and student data, including parent consent before sharing student data:

Action item within the first year: Protect children and teens.

Action 8: Protect Children and Teens from Corporate Surveillance and Exploitative Marketing Practices Recommendations for First 100 Days
•Urge the FTC to begin 6(b) studies on ad tech and ed tech companies’ data practices and their impacts on children and teens before undertaking any rulemaking under the Children’s Online Privacy Protection Act (COPPA).
•Protect students through an executive order that requires the Department of Education (DoE) to:
o Prohibit the selling or licensing of student data;
o Issue recommendations on transparency and governance of algorithms used in education;and
o Minimize data collection on students,ensure parental consent is affirmatively obtained before disclosing student data, and issue rules enabling parents to access and also govern data on their child.
Recommendations for Legislative Action
•Ensure children and teen privacy is legislatively protected as part of a comprehensive baseline federal privacy bill that:
o Establishes the special status of children and teens as vulnerable online users; provides strong limits on collection, use, and disclosure of data, and narrowly defines permissible uses;
o Requires employing privacy policies specific to children’s data on all sites and platforms used by children; and
o Prohibits targeted marketing to children and teens under the age of 18 and profiling them for commercial purposes.
•Strengthen COPPA by raising the covered age to 17 years and under, banning behavioral and targeted ads, banning the use of student data for advertising, and requiring manufacturers and operators of connected devices and software to prominently display a privacy dashboard detailing how information on children and teens is collected, transmitted, retained, used, and protected.
See more recommended principles for protection of children and teens here.

It’s time for the U.S. to take data privacy seriously.  Citizens should have consent and control over collection and use of their data; “pay-for-privacy provisions” and “take-it-or leave it” terms of service should be prohibited.  Finally,  our most vulnerable, our children should be protected, not exploited and surveilled as a condition of attending public school.

NY State Student Privacy Survey

Class Size Matters, NY Allies for Public Education, and the Parent Coalition for Student Privacy would like to know which online apps or programs are being employed by schools throughout New York state, and whether they are sufficiently protective of children’s privacy. We are asking parents and teachers to take our survey here, to let us know what apps or programs your schools are using.

Since the pandemic hit, districts across New York State have purchased many commercially-produced online apps and digital programs to implement remote learning. Even before last spring, schools had been using a large number of programs, many of which collect and use personal student information. In NYC alone, more than 75 commercially available online programs have been acquired for teachers to assign to their students, and “The DOE has informed schools that for SY 2020-21, they must have a shared, inclusive and digital curriculum in all core subject areas,” according to the UFT.

Many of these digital apps collect and use personal student data in ways we do not understand. In some cases, the publicly available privacy policies of these vendors are NOT sufficiently protective and do not comply with the NY state student privacy law, Education Law 2D, which was passed in 2014.

Among other things, this law and its regulations adopted in Jan. 2020 require that every contract with a vendor with access to personal student data must have a separate Parent Bill of Rights [PBOR], which specifies how the data will be protected and how parents can access the data and challenge it if necessary.

Each of these separate Parent Bill of Rights are supposed to be posted on the district website, along with other important information, including your district’s overall data privacy protection policy, and how you can contact the district data privacy officer in charge of ensuring these protections. Links to the Education Law 2D, the regulations, and a summary of some of their most important provisions are here and below.

Please take a few minutes to fill out our online survey to let us know what online apps and/or digital programs are being used in your schools, and whether the district has provided the necessary information about the ways in which that data is being protected from breach and abuse.


NYS Student Privacy Regulations Summary (Final)

NYS Student Privacy Regulations Summary (Final)

In addition, the full law and regulations are available at the following links:

Top 10 back-to-school student privacy tips and resources for parents

It’s back-to-school time for K-12 students,  which will mean for many students remote online learning, or some type of hybrid, combining in-person with screen-based instruction.   We’ve gotten lots of questions from parents and educators concerned about the opportunity for expanded student data collection and disclosure in this new regime.

Here’s a checklist of resources and tips to help protect your students’ privacy:

  1. Opt-out of Directory Information.  Schools can share Directory Information about students with third parties without parental or student consent, unless you opt-out.   FERPA,  the Family Educational Rights and Privacy Act, requires schools to notify you of your right to opt-out of Directory Information, at the beginning of the school year. (FERPA is a privacy law that applies to any educational institution that receives federal funding, which includes all public schools and many private educational institutions as well.)  See our sample Directory opt-out form and resources  here and see World Privacy Forum’s video, flyer,  more information and opt-out form here Or use this school district’s Directory opt-out form as a template to also opt-out of online recorded or video conference learning.  Why does this matter?  What can be shared without your consent, via Directory Information? .According to the US Department of Education, Directory Information can include, but is not *limited to:
    • Student’s name
    • Address
    • Telephone listing
    • Electronic mail address
    • Photograph
    • Date and place of birth
    • Major field of study
    • Dates of attendance
    • Grade level
    • Participation in officially recognized activities and sports
    • Weight and height of members of athletic teams
    • Degrees, honors, and awards received
    • The most recent educational agency or institution attended
    • Student ID number, user ID, or other unique personal identifier used to communicate in electronic systems but only if the identifier cannot be used to gain access to education records except when used in conjunction with one or more factors that authenticate the user’s identity, such as a PIN, password, or other factor known or possessed only by the authorized user
    • A student ID number or other unique personal identifier that is displayed on a student ID badge, but only if the identifier cannot be used to gain access to education records except when used in conjunction with one or more factors that authenticate the user’s identity, such as a PIN, password, or other factor known or possessed only by the authorized user. 
    • *some schools include video as Directory Information
    • Unfortunately, FERPA has been rewritten to allow other exceptions to requiring parental consent, including allowing schools to disclose student information to contractors, researchers and others – which we describe in this fact sheet. But opting out of Directory Information is a good way to start and ensure that your child’s information isn’t shared with just anyone that the school or district might like, without any restrictions on re-disclosure or how the information might be used.                                                …………………………………………………….
  2.  Many schools are using Zoom, Microsoft Teams, or Google Meet for distance learning all day long and as The Washington Post reports, kids and parents are concerned about screen time and privacy issues.  If you are using Zoom (read our What you need to know about Zoom) or other video conferencing app for distance learning, be aware of your background (ie: that poster on the wall, your little sister in the room, etc) and consider asking your teacher if you can leave your camera OFF, (and covered with a band-aid)  to protect your child’s privacy.  At the very least, when using these video conferencing tools from home, use a virtual background.   (Per this very short video: it is your civil right to turn your camera off or use a virtual background for distance learning.)  Here is a Zoom tutorial on how to do virtual backgrounds.  Remember, students under the age of 16 cannot create a Zoom account.
    • Click here to see the US Department of Education Student Privacy Policy Office information and resources regarding FERPA and Virtual Learning
    • Does FERPA prevent a parent from observing their student’s classroom, whether on Zoom or in-person?  No. 
      USDoE Privacy Office says in the (above) FERPA and Virtual Learning Related Resources
      FERPA neither requires nor prohibits individuals from observing a classroom.  Our Letter to Mamas on classroom observation is also applicable to virtual classrooms.” 
      Mamas Letter: “FERPA does not specifically prohibit a parent or professional working with the parent from observing the parent’ s child in the classroom.
    • See this FBI warning about virtual learning via video conferencing and online classroom hacking
    • Read about the class action lawsuit filed against Zoom which alleges that Zoom unlawfully shared Zoom users’ personal information with third parties. …………………………………………………………….
  3. Ask your child’s school to limit screen time, maximize hands-on learning, and use paper and pencil assignments whenever possible.  Have your child work outside in sunlight if possible. Concerns about screen time are real, as this important 2020 study states, “Over exposure to digital environments, from abuse to addiction, now concerns even the youngest (ages 0 to 2) and triggers, as argued on the basis of clear examples herein, a chain of interdependent negative and potentially long-term metabolic changes.  And this equally important 2020 JAMA analysis shows that increased screen exposure, regardless of quality, (even educational screen time) can put kids at risk for delayed development.  For a detailed list of studies and harm associated with screen time such as depression, suicide, myopia, loss of sleep, changes in brain structure and developmental delays, click here.


  4. Ask teachers what apps they are assigning your kids to use; and if they have been screened by the state or district to protect privacy and to ensure they comply with student privacy laws. Ask teachers what data is being collected by these online apps and businesses; ask to see the contracts and terms of service.  Ask whether data are encrypted and held on the district servers.  Ask your school if they allow vendors to serve ads to students–some state laws prohibit targeted advertising, and federal law COPPA, the Children’s Online Privacy Protection Act, prohibits companies from collecting certain data from children under the age of 13, without parent consent.*

  5. Ask to see the data in your child’s education record – as is your parental right under FERPA. If information in their record is wrong, you also have the right to correct it. ……………………………………………………………………….
  6. Make sure your child only enters the minimum amount of personal information necessary when creating an account or using any app (supervise them if possible if they have to create an account). Ask teachers if your child can log-in to an online tool anonymously by using anonymous credentials (ie: log-in as blue42;  and use email that does not include student name or ID). …………………………………………………………..
  7. Make sure your child isn’t signed into their school account when engaged in non-school activities online.  Clear their cookies regularly. (Cookies are a privacy risk; they collect your personal information, track you across sites, and can use and sell your information to advertisers and brokers.)  Use privacy friendly browsers like Firefox or Brave that block ads and trackers. …………………………………………………………..
  8. Location, location, location.  Turn off location tracking permissions for any app and device.  (Ask your child’s teacher to help with this.)
  9.  If your school uses Gsuite for Education (Google Classroom, gmail, Google Docs, etc.), check your student’s account settings and make sure YouTube Search/Watch History, location tracking from apps, etc are turned OFF or paused. Use a privacy friendly search engine like Duck-Duck-Go instead of Google.  (Google Search is not in the GSuite for Ed “Core Services” and as an Additional Service, if a student uses Google Search or YouTube, their data will be processed under Google’s general terms of service, where their data could be mined and used for marketing purposes.)
  10.  When signing up for College Board AP,  SAT,  PSAT or ACT remember that students do NOT have to take the questionnaire /surveys and should only fill in required information. If  students opt-out of the surveys and Student Search Services, it will NOT affect their chances of getting into a college. Opting out will only prevent ACT or College Board from selling access to your student’s score ranges and  personal and family data the student would provide on the survey.
    • The U.S. Department of Education issued significant guidance in 2018 that prohibits states or districts to allow testing companies like College Board or ACT to sell or re-disclose student assessment data, including test score ranges, without parent consent. Regarding these College Board and ACT surveys, PTAC guidance also says:

      “The survey’s multiple questions are designed to allow targeted recruitment, and students are specifically asked whether they would like to receive materials from different organizations, including colleges and scholarship organizations. For students who consent to being contacted by these organizations, the testing companies then sell this information….The administration of these tests and the associated pre-test surveys by SEAs and LEAs to students raises potential issues under the Family Educational Rights and Privacy Act (FERPA), the confidentiality of  information provisions in the Individuals with Disabilities Education Act (IDEA), the Protection of Pupil Rights Amendment (PPRA), and several recently enacted State privacy laws, and generally raises concerns about privacy best practices.”

11. We know, we said top 10, but this last one is important.  Surveillance cameras in schools sometimes have video feeds that are shared with police, such as the Highland Park Independent School District in Texas where police and also the city have access to the school’s surveillance cameras. Parents were required to agree to this surveillance and waive their student’s privacy rights before they could register their child for school.

Some school surveillance cameras are powered with AI (Artificial Intelligence)– these cameras in Greeley, Colorado schools can read expressions on people’s faces and their mannerisms and be able to tell if they look violent.  Privacy experts warn about faulty facial recognition and predictive profiling.

Surveillance apps like Bark or Gaggle collect everything a student types and flag it for risk,  alerting teachers, administrators and sometimes warranting a visit from police.

As this Washington Post article details, some schools are using invasive online proctoring apps like Proctorio, ProctorU, and Examity, requiring students to agree to  let these apps monitor their webcams, their microphones, access their computers, and give the app companies “reams of sensitive student data such as their home addresses; details about their work, parental and citizenship status; medical records, including their weight, health conditions and physical or mental disabilities; and biometric data, including fingerprints, facial images, voice recordings and “iris or retina scans.”   As CNN reports, the AI and predictive algorithms  used in proctoring programs can be biased and inaccurate; wrongly flagging a student as suspicious can cause real life harm,  and these programs raise ethical and privacy concerns.  Parents and students are feeling pressured into giving up their rights as a condition of attending school. As this EdSurge article states, privacy leaders question whether school surveillance has gone too far:

“A growing chorus of education and privacy leaders are speaking out about the role of surveillance technology and whether it belongs in America’s schools or raises more issues than it solves. “

Parents have been told that students  cannot opt out of either the surveillance cameras or proctoring apps.   We challenge schools to do better.  We encourage parents to ask for copies of these data sharing agreements, contracts, MOUs.   Talk to your school boards, talk to your legislators and let them know that students should not have to pay the price of an education at the expense of their privacy.

Check out our Parent Toolkit for Student Privacy,  for more tips on how to protect your child’s personal data.  Read this open letter from our friends at Commercial-Free Childhood and Defend digital me,  signed by the Parent Coalition for Student Privacy and over 30 advocacy groups worldwide,  asking policy makers, data protection authorities, and providers to protect kids’ rights, privacy, and well-being when they are engaged on edtech platforms.  Join us.  If you have questions about your student’s privacy, we’d love to hear from you.


What you need to know about Zoom for Education

Zoom for Education has been adopted by thousands of schools nationwide. Zoom began marketing to K-12 schools in November 2019, prior to the  Covid pandemic.  Zoom also created a website specific for education:  https://zoom.us/education.  Zoom has referred to its education platform as a Zoom for K-12 service  but apparently rather than face data privacy and transparency requirements for contracted school service providers in Colorado law,  Zoom NOW claims they are not a school serviceMore on this below, but first we’ll focus on Zoom’s third party data sharing and cookies.

When you visit the Zoom for Education webpage, you will see a pop-up box asking if you want to opt-out of third parties using your information–DON’T IGNORE THIS WHEN YOU SEE IT; this alert doesn’t appear every time you visit the page.   Every parent and school district, education official should click More Info and review the cookies on the Zoom for Education website.    WHY?  Because Zoom allows third parties to access student data. In fact, prior to July 2020 and  Zoom’s most recent update to its K-12 privacy policy, Zoom apparently allowed third-party advertising cookies on its Zoom for Education platformCommon Sense Media actually warned about Zoom’s third party  targeted advertising in April 16, 2020.  Common Sense stated,

“…there are still privacy issue areas where Zoom falls short, including its limited, but still targeted, use of advertising and third-party tracking that may affect students in K–12. (Ads don’t appear on Zoom itself but on other sites kids visit after using it.) “

Similarly, this March 17, 2020  New York Times  article entitled  We Live in Zoom Now,  also warned about Zoom’s use of student data for advertising, quoting Jules Polenetsky, CEO of the Future of Privacy Forum, as saying,

“The standard Zoom privacy policy allows data to be shared for targeted advertising,” Mr. Polonetsky wrote in an email interview. And some of the company’s standard terms are not consistent with the Family Educational Rights and Privacy Act, or FERPA, “in addition to many of the 130+ state student privacy laws passed since 2014”

Interestingly, the next day after this NYT article,  Zoom updated its K-12 privacy policy on March 18, 2020. This March 2020 version stated that,

We only collect students’ Personal Information to provide the Zoom for K-12 service to the School Subscriber, not for marketing or advertising, and, with the limited exception of our service providers, we do not share Personal Information about K-12 students with other parties”

“… Zoom and/or our third-party service providers also automatically collect some information using methods such as cookies. Information automatically collected may include Internet protocol (IP) addresses, browser type, Internet service provider (ISP), operating system, and date/time stamp. We use this information to provide and support the Zoom for K-12 services. We do not use this information to deliver advertising or for any other purpose not related to the delivery and support of the services.”  

On April 9, 2020, Zoom again changed their K-12 privacy policy to this version, which made a few changes but kept the same quoted language above, stating that Zoom does not collect student pii for marketing or advertising.

However, Zoom changed its K-12 privacy policy AGAIN  to this July 2020 version.  This July version made substantial changes.

Students under 16 CANNOT create Zoom accounts.

The July 2020 K-12 Privacy Policy states:

“Student Users are not permitted to create K-12 Accounts but may use the Services when invited to join a meeting hosted by a K-12 Account User.  Although Zoom prohibits children and teens under the age of 16 from creating a Zoom account (and employs an online age screen to support this restriction), Student Users, even if under the age of 13, may join a meeting hosted by a K-12 Account User. School Subscribers are responsible for obtaining any parental consent necessary for use of the Services under their K-12 Accounts by Student Users, including children under the age 13.”

Hopefully K-12 schools, parents, and students are aware of this clear wording and will take heed.  Apparently in their rush to virtual learning during the Covid 19 Spring shut down,  some K-12 schools required students to download the Zoom App and create their own Zoom account- using their school email- in an effort to decrease Zoombombing.  As EdSurge reported in March of 2020, “Students should never be making an account in Zoom,”  “That’s where it can get districts into trouble.” 

No more advertising or analytics.

Another change in the July 2020 K-12 privacy policy “There are no third-party advertising or analytics cookies on Zoom’s product pages.”   That is a big change; how do we know Zoom is honoring this and what about all the months prior when advertising cookies were apparently opted-in on Zoom’s K-12 product pages?  (What’s a “product page” and is the Zoom K-12 privacy policy page a product or marketing page? See our analysis and trackers found, here.)

When you click on the More Info link on the pop-up notice, Zoom for Education now automatically opts-out advertising cookies but that was not the case previously, as you can see from this April 2020 screen capture that shows ads were opted-in.

And here is a list of the Advertising Cookies on the Zoom for Education page that apparently prior to July 2020 were automatically opted-in, ( we underlined in red), and allowed  cookies “to serve ads relevant to your interests” unless the user clicked the opt-out box.

Why all the changes to the K-12 privacy policy?

Zoom for Education has changed its privacy policy several times, which itself raises serious concerns. Here are some of the privacy and security “mistakes” and concerns with Zoom that have already been reported.  One such concern related to the fact that while Zoom’s K-12 privacy policy originally claimed that student data was not used for advertising and student data was only used for educational purposes, the automatic opt-in to advertising cookies implied the opposite.  Was sharing student information with Facebook and LinkedIn, or Twitter, Yahoo, Walmart, Microsoft Advertising, Nielsen Marketing, Google DoubleClick ads really an educational purpose?

Here are a few privacy and security Zoom issues in the news:

  • Zoom falsely claiming data is end to end encrypted, Verge link 
  • Zoom sharing user data with Facebook, link
  • Zoom sharing  user data  with LinkedIn, link 
  • Zoombombing  and FBI warning, link
  • Zoom routing data (with encryption keys) through China, link
  • Over 500,000 Zoom accounts being sold on the dark web, link
  • Zoom’s security issues were exposed over 2 years ago by Dropbox, this is not a new problem, link
  • Class action lawsuit for unlawful eavesdropping, link
  • NY, CT, FL Attorneys General investigate Zoom security practices
    • NY resolved Zoom investigation: NY created this master agreement where Zoom must adhere to certain security requirements but agreement does not require Zoom to get consent or inform parents of when third parties access their children’s data, does not prohibit re-disclosure of data. The agreement does not address use of artificial intelligence, facial recognition, nor is Zoom required to tell parents how student data are analyzed or profiled.
  • Maryland parents concerned about privacy, security of student data collected by Google and Zoom for Education, link 
  • Colorado Attorney General investigates Zoom for Education, link
  • The Electronic Privacy Information Center (EPIC) filed a complaint with the FTC against Zoom in July 2019. “Zoom intentionally designed its web conferencing service to bypass browser security settings and remotely enable a user’s web camera without the knowledge or consent of the user.”  link

So, is Zoom “safe” now?

Common Sense Media recently wrote this July 14, 2020 piece, Privacy Risks of the Top 5 Distance Learning Apps, which evaluated privacy features of Zoom, Apple Facetime,  Microsoft Teams, Google Hangouts, and Cisco Webex.

Common Sense gave Zoom the highest overall privacy rating.

In looking at Common Sense Media’s Privacy Evaluation of  Zoom for Education,  you can see they say that Zoom is clearly being marketed as a School Purpose and intended for students,  “primarily used by, designed for, and marketed toward students in grades preK–12.”

Common Sense Media gave Zoom for Education a high rating for privacy even though  they admit to the following uncertainties:

  • User information can be transferred to a third party.
  • Unclear whether users are notified if their information is transferred to a third party.
  • Unclear whether user information can be deleted prior to its transfer to a third party
  • Unclear whether the vendor describes their deidentification process of user information.
  • Unclear whether data are shared for research and/or product improvement.
  • Unclear whether contractual limits prohibit third parties from reidentifying deidentified information.

And when they ask if there are advertisements or tracking, they say:

  • Traditional or contextual advertisements are displayed.
  • The vendor can send marketing messages.
  • The vendor does provide promotional sweepstakes, contests, or surveys.
  • Users can opt out of traditional, contextual, or behavioral advertising.  [should be opt-in for student advertising]
  • Users can opt out or unsubscribe from marketing communications.   [should be opt-in for student advertising]

What about the other Cookies and Trackers still on the Zoom for Education page?

Remember when on the Zoom for Education webpage, you will see a pop up box asking if you want to opt out of third parties using your information–we said DON’T IGNORE THIS WHEN YOU SEE IT.   These are the cookie settings you see today when you click  More Info and Advanced Settings, and View Cookies. 

Notice  (orange arrows added) that Functional Cookies are still automatically Opted-In and include third parties like Twitter and Vimeo, New Relic, Salesloft, Milward Brown Digital, Pardot, and PayPal

Google (Google ads?) and Zoom cookies are required.

Clicking on Google Inc you see:  “Google operates Google Ads, Display & Video 360, and Google Ad Manager. These services allow advertisers to plan, execute and analyze marketing programs with greater ease and efficiency, while enabling publishers to maximize their returns from online advertising. Note that you may see cookies placed by Google for advertising, including the opt out cookie, under the Google.com or  DoubleClick.net domains.  For more information, see https://policies.google.com/technologies/ads ”

Clicking on Zoom you see:  “api.zoom.us, blog.zoom.us, connectnz.zoom.us, facebook.zoom.us, google.zoom.us, imauth.zoom.us, investors.zoom.us, launcher.zoom.us, log.zoom.us, recurly-callout.zoom.us, support.zoom.us, www3.zoom.us, www.zoom.us, zoom.us, zuora-callout.zoom.us”

Functional Cookies automatically opted-in

If these screen captures above are too small for you to see, or too buried for you to find, here’s a quick little video of Zoom’s required and automatically opted-in cookies.

Final Notes

The Common Sense privacy evaluation does not mention that, as of March 31, 2020, Zoom is also a Common Sense partner in the Wide Open School initiative, as is Apple and Google.  Bill and Melinda Gates and Google also fund the initiative (no mention of Zoom funding).   As one commenter on Common Sense’s Ultimate Guide to Zoom stated, “This is a great article and covers some primary questions I have as a parent. Yet I can’t help wondering if this is a promoted post from Zoom!”  I tend to agree.  Better to be transparent and disclose any funding or endorsement or partnership when evaluating a product.

Also, the Wide Open School initiative, which is curated by Common Sense, is meant to encourage schools and parents to implement specific edtech programs during the COVID shift to remote learning. They make the following fine-print disclaimer:

A note on privacy

“While we have tried to favor sites that don’t require login, some do require registration. The provided resources include links to external websites or applications that are governed by their own privacy policies or information-collection practices, which may be substantially different from those of Common Sense. We encourage you to review the privacy policies and information-collection practices of any external websites and apps before using them with children. Many organizations have stepped up and made their resources free for kids during this critical time.”

In other words, you as an educator or a parent are on your own in trying to decipher whether the privacy protections for a specific program are strong, weak or non-existent.  It would be great if Common Sense, who does edtech privacy evaluations on a separate website,  would provide a privacy analysis  of each tool, or at least highlight the specific partners who have “privacy policies or information-collection practices, which may be substantially different from those of Common Sense“.  This would help guide the decisions of educators and parents about each of these partner tools Wide Open School is promoting.

Is Zoom for Education a K-12 School Service?

Colorado has a state law that requires contracted edtech (school service providers) to be transparent about the data elements they collect, how the data are used and to list every subcontractor who has access to the data.  Zoom doesn’t think they need to comply with this transparency law because they claim, “Zoom is not a School Service and is exempt from the requirements of the law.” The Colorado Attorney General’s privacy office is investigating whether Zoom threatens student privacy; let’s hope the Attorney General enforces Colorado law and requires Zoom to be transparent about how they and their subcontractors and third party apps (with SDKs) use student data now… and since March 2020.

It sure seems like Zoom is a school service:

  • with a dedicated K-12 Zoom for Education webpage,
  • separate Zoom K-12 privacy policy,
  • Zoom white papers, blogs and tutorials for K-12 teachers and students,
  • Common Sense gave Zoom high ranks for clearly being labeled as serving a school purpose, “primarily used by, designed for, and marketed toward students in grades preK–12.”
  • Zoom is a Wide Open School preK-12 online education resource and partner,
  • schools are requiring students to use Zoom remotely and recording video sessions and transcripts, students are answering school related questions, turning in school work (These are education records under FERPA.),
  • Zoom actually described itself as a “K-12 service” in its prior K-12 privacy policies
  • For purposes of FERPA,  Zoom is considered a “school official”

Zoom is being used as a service in thousands of schools nationwide.

It’s difficult to know if  Zoom is a threat to student privacy since Zoom keeps changing its privacy policies and cookie tracking practices, and Zoom won’t answer transparency questions about how data elements are used and shared.

What  (little things) you can do to protect your student on Zoom.

In March 2020 we wrote this piece advising parents and educators to seek alternatives to screen time, get outdoors, cover your camera when possible. If your school requires your student to use Zoom, ask your school if your student can keep their camera off. We would add to turn off (opt-out) of  non-essential cookies when possible.  If using your home computer or device, you can install free plug-ins like EFF’s privacy badger,  Lightbeam, Ghostery, uBlockOrigin that will also alert you or block third party trackers. You can also use a web browser like Brave or Firefox that will block ads and spyware.

Honestly, as a mom, I think I speak for most parents when I say that Zoom for Education (and all the virtual learning companies) should be required to tell parents how their children’s voice and video and data are used, and should be required to let parents know who else has access to our kids’ information. These companies should not be allowed to exploit students for marketing and advertising.  This pandemic is tough enough, the last thing parents need is worrying about a company profiling their student.  Parents and teachers are just trying to survive and teach our kids.

Parents question College Board’s use of student data

Is College Board allowing third party advertisers, keystroke loggers, and behavioral analytics to track students?  “Recording everything they do?”

With the move to online learning, many parents are asking edtech companies, “What are you doing with my child’s data?”  That seems a reasonable question. As a parent myself, I have wondered how the College Board uses and monetizes students’ data.  Similar to a recent investigation by Consumer Reports, I recently discovered that College Board allows third parties such as Facebook and advertisers such as Adobe Marketing, Google Ads, Bing Ads, Yahoo and more to track users on multiple College Board websites. However, in addition to these ad trackers, I documented where the College Board apparently utilized hidden analytics tools, including one that records everything a user does on a website and offers keystroke logging and “behavior tag” analysis of users.  I also discovered that College Board apparently required typing samples from students, asked students to give College Board an unlimited right to use their AP written and oral responses, and College Board changed their AP Terms of Service after students agreed to them in Fall of 2019.  I wonder how many parents or students know this about College Board.

The College Board, a signatory to the Student Privacy Pledge which promises not to sell students’ personal data for behavioral advertising and promises to only disclose data for educational purposes, is also the owner of the PSAT, SAT, and Advanced Placement (AP) exams.  The College Board appears to be a very profitable “non-profit” that also receives considerable public subsidies. This report suggests the College Board is a hedge fund which has money in multiple offshore accounts, and has assets in excess of $1.1 Billion.  According to 2018 tax records, College Board paid David Coleman, their CEO, an annual salary of over $1.5 Million, and paid multiple staff salaries in the $300-500,000 range, including Trevor Packer the VP of AP programs, whose annual salary in 2018 was $526,359. As seen in this letter to a parent, the College Board uses its non-profit status to claim exemption from California’s Consumer Privacy Act.

College Board sells licenses to access student data. Do they also sell student data for advertising purposes?

The College Board profits from selling exams but also profits from licensing students’ data. As we wrote in this 2017 Washington Post piece, the College Board profiles students’ geographic, attitudinal and behavioral information and sells licenses to institutions and researchers, allowing access to student data.

“The College Board sells licenses to access the data through a tagging service called College Board Search. The Segment Analysis Service™ is one of three featured tools of the Search, along with the Enrollment Planning Service™, and the Student Search Service®. These are “enhanced tools for smart recruitment.” The College Board’s Authorized Usage Policies states, “Student Search Service in connection with a legally valid program that takes such characteristics into account in furtherance of attaining a diverse student body.”…and allows college admission professionals to identify prospective students based on factors such as zip code and race and to Leverage profiles of College Board test-takers for all states, geomarkets, and high schools.”

In December 2019, the College Board was named in a class action lawsuit for improperly obtaining and selling student data. The lawsuit, which was recently amended, mentions selling student data to targeted advertisers such as Facebook,

“While students were made to believe the results of these tests would significantly impact their futures, to College Board the tests served a wholly different purpose – i.e., to obtain highly valuable personal student information to benefit its own business interests and increase its revenues, which exceeded $1 billion in 2018. College Board obtained the students’ personal information using unfair and deceptive practices and then unlawfully released, transferred, disclosed, disseminated and sold the information. The deceptive practices used by College Board to obtain the personal information included: (a) misrepresenting that it did not sell the information; (b) misrepresenting that it only disclosed nonidentifiable information to third-party targeted advertisers such as Facebook; (c) requiring students to create online accounts for the purported purpose of registering for exams when, in fact, the online accounts provided College Board with a mechanism to obtain massive amounts of personal information that it then unlawfully disclosed and disseminated to third parties…If only one third party were to purchase the personal information of the 2.5 million children who take the AP Exams the total price would be $1,175,000. Obviously, College Board sells data to as many customers as possible.”  [Emphasis added]

Recent changes to College Board’s AP platform: everyone must join online.

In August of 2019 the College Board changed how students and teachers use Advanced Placement (AP) curriculum and assessments by creating new online tools, the online AP Classroom / MY AP account. According to the College Board,

It all starts with joining the online system. This step unlocks new digital tools and resources that students, teachers, and coordinators can use throughout the year, including an AP question bank and Personal Progress Checks. … Students who don’t already have a College Board account must create one.” [Emphasis added]

The College Board AP Central website boasts “Everything streamlined. Everything online.” In creating the required online College Board account, AP students are asked to provide substantial personal information. Here is a non-exhaustive list: Student email address*, Student home address*, Student Date of Birth*, Student cell phone number, race, parent education level, parent name, parent email address, classes the student has taken or intends to take.  (*=required)  Note: the student MUST also agree to the privacy policy and Terms and Conditions* when creating this required account: “By submitting this information, you are accepting the Site Terms and Conditions and Privacy Policy governing the College Board’s website.”  Take it or leave it.  College Board is the only company offering high school students an exam to earn college credit.

In the fall of 2019, College Board also began requiring school AP Coordinators to register students for the AP exams and electronically submit an  AP Participation Form, with “a few final questions” and an AP Survey.  As of this writing, I was unable to find the 2019-2020 AP Participation Form, final questions, or the AP Survey mentioned in the AP Coordinator’s Manual Part 1 and Part 2.  What are schools agreeing to when they register students for AP exams? What are students agreeing to when they create an AP account,  use AP Classroom, or take AP exams? 

College Board has changed the AP Terms of Service/ Terms and Conditions since Fall 2019.

Since Fall of 2019,  we have found at least 4 different versions of AP Terms for students.  Which set of AP terms are students beholden to?  Here is a capture of the October 2019 MyAP terms thatstudents could see and were required to agree to, when they created their online AP account; here is slightly different public version of MyAP terms. Here are the APCoronavirus terms, and here is a capture of the  MyAP terms as of July 2020, that students see if they log into their MyAP account.  Which set of AP terms are students agreeing to?  Excerpts from this Fall 2019 version of  MyAP Terms and Conditions state,

  • You acknowledge that it is not the responsibility of College Board to determine whether your school is required to obtain parental consent”
  • “AP Student End Users. Any data provided about you may be used (in the aggregate and/or anonymously) for research purposes, to prepare research reports, and/or in AP Exam ordering and registration processes. Occasionally, College Board researchers and their subcontractors may contact students to invite their participation in surveys or other research. Data collected from the AP Classroom system could also be shared with researchers and partners.”
  • “College Board does not serve Ads in the Services or use Customer Data for Advertising purposes.”    See full version of these terms archived here.

To view and send their AP scores, per screen capture above, students were required to agree to these new (July 2020) Terms and Conditions which added new language, including the following:

  • “Students access AP Services as authorized users of their respective Schools. However, when Students take AP Exams, they do so in their personal capacities, and the scores they earn are their own. Accordingly, in order to take AP Exams, Students are required to enter into a separate agreement by accepting the AP Terms & Conditions prior to taking their first AP Exam.
  • Similarly, when Students access College Board services that are not AP Services, Students again do so in their personal capacities, not as Students of School. Non-AP Services may include, but are not limited to, SAT® registration, college score sends, linking a College Board account to Khan Academy®, creating a college list on BigFuture™, or applying for a scholarship.
  • AP Classroom and Pre-AP Classroom are hosted by Academic Merit, LLC, a third-party platform that is prohibited from using data collected on AP Classroom and Pre-AP Classroom for any purpose other than delivering services to College Board.
  • College Board may use Data for its internal research purposes. College Board may also disclose aggregated and/or de-identified Data with trusted third parties.” [Emphasis added]

The  new language in the July Terms says students who took the AP exam do so in their personal capacity-this is concerning.  The school had to register the students for the AP exams and the school had to agree to the Terms in the elusive Participation Form– so why do students suddenly have to agree to new Terms saying they took the exam at their personal capacity – AFTER the fact ?  What is College Board trying to avoid?

Further, I find it problematic that students had to go onto the College Board website (apparently with ad trackers and analytics trackers) to even READ the AP Terms and Conditions.  And in at least two cases, (October and July  MyAP Terms), students actually had to submit personal information: create an account and log-in to see the MyAP Terms which they were required to agree to.

It makes my head spin trying to keep all these AP Terms and Privacy Policies straight.  But imagine being a 16 or 17 year old, trying to navigate this.  Should students be agreeing to all of these Terms and Conditions just to take an exam and see their scores?

Can students opt out of sharing their personal data with subcontractors and researchers?  If College Board does not use customer data for advertising purposes, why are there several advertising companies tracking users on College Board websites?  If the data are anonymous, why are researchers and subcontractors contacting students? Selling student data and targeted advertising are prohibited by the Student Privacy Pledge and by many state laws. Interestingly, this Bulletin for AP Students and Parents states College Board will not sell or share or rent student data; however, pay attention to the exceptions.

 “Except as described in this publication, or to share with our operational partners for the purpose of administering testing services and generating score reports, the personal information you provide to College Board will not be sold, rented, loaned, or otherwise shared.” [Emphasis added]

Selling student data

This November 2019  Wall Street Journal piece,  For Sale: SAT-Takers’ Names. Colleges Buy Student Data and Boost Exclusivity, reports that College Board sells student test score ranges, names, and demographic information,

“College Board sells lists of high-school students’ names, ethnicities, parents’ education and approximate PSAT or SAT scores, at 47 cents a name. Each year, 1,900 schools and scholarship programs buy combinations from among 2 million to 2.5 million names, College Board said, declining to say how many names in total it sells. Schools target combinations of geography, socio-economic class and academic interests. A college could buy a list of, say, soccer-playing Caucasian girls from Colorado, Wyoming and Montana who scored 1,200 to 1,300 on the PSAT, are interested in engineering and whose parents didn’t attend college.”

This case study from a College Board stakeholders’ workshop clearly lists “Buy Names –> Analyze” and “Purchase Flow”; other pages of the case study list tagging and analysis of student data by ethnicity, family income-band, socioeconomic communities, marketing zones and listing student names that have not been sold on any order.

In May 2018, the U.S. Department of Education issued significant guidance that prohibits states  or districts to allow testing companies like College Board to sell or re-disclose student assessment data, including test score ranges, without parent consent.

Regarding testing companies,  their pre-test surveys, and student privacy,  the U.S. DoE guidance states,

In connection with these college admissions examinations, testing companies administer voluntary pre-test surveys asking questions about a variety of topics ranging from academic interests, to participation in extra-curricular activities, to religious affiliation. the testing companies then sell this information to colleges, universities, scholarship services, and other organizations for college recruitment and scholarship solicitation.

The administration of these tests and the associated pre-test surveys by SEAs and LEAs to students raises potential issues under the Family Educational Rights and Privacy Act (FERPA), the confidentiality of nformation provisions in the Individuals with Disabilities Education Act (IDEA), the Protection of Pupil Rights Amendment (PPRA), and several recently enacted State privacy laws, and generally raises concerns about privacy best practices.”

“contracts between testing companies and SEA, LEAs, should include provisions assuring that before PII is disclosed nonconsensually, the testing companies (when acting on behalf of the SEA, LEA, or school) will comply with the privacy protections required by Federal law, specifically FERPA and IDEA. When contracting with the testing companies, SEAs, LEAs, and schools should also specify in their contracts that there is a general prohibition under both FERPA and IDEA regarding the unauthorized use and re-disclosure of PII from students’ education records (including any biographical or demographic information about the students provided by the SEA, LEA, or school to the testing companies, and the students’ test scores or test score ranges)”. [Emphasis added]

No Contract for AP?

In this October 2019 letter, I asked the Colorado Board of Education for help with transparency about the data collected and shared via the new online 2019-20 AP format. Colorado’s Student Data Collection Use and Security law requires contracted education providers and their subcontractors to be transparent about data elements collected, their purpose, how used and shared. However, as mentioned in the letter above, I could not find a single school or district in Colorado who had posted a signed AP contract with College Board. School administrators that I spoke to alleged their AP contract negotiations with College Board had stalled for over two years, and they were unable to get College Board to sign an AP contract.

Is College Board refusing to sign AP contracts because they don’t want to be transparent about their use of student data?

AP Exams Moved Online, at Home. College Board President said students’ cameras and microphone would be turned on.

For the first time ever, College Board announced that the  2020 AP exams would be administered online and students would take the AP exams at home. When explaining what this online, at-home exam would look like for students, on April 15, 2020 EdSurge quotes the College Board president, Jeremy Singer, as saying the camera and microphone will be turned on and the exam will use the same software as the pre-test Demo.

AP testing was chaotic and fraught with technical glitches

During the first week of the online AP exams, College Board frequently posted updates on Twitter. Students responded with frantic questions including asking why the College Board required a typing sample on the test, when they did not ask for a typing sample on the Demo. Thousands of stressed-out students  reported that they were unable to submit their completed AP test because of technical glitches and problems with the online submission process. This May 20, 2020 Verge article entitled, “Students are failing AP tests because the College Board can’t handle iPhone photos” quotes a student commenting on the College Board’s  tweet tips being too late to help. OneZero writes about Fake Tweets, Broken Tests, and a Misinformation Campaign: How The College Board Botched Spring Semester. The Washington Post Answer Sheet also wrote about the botched online AP tests; author Valerie Straus questions the actual number of students unable to submit their test responses.

The botched online AP tests resulted in another lawsuit against College Board.

The Washington Post Answer Sheet and Valerie Straus followed up on the subsequent class action lawsuit. The lawsuit on behalf of students who encountered problems taking the online AP exam, claims breach of contract and discrimination against students with disabilities. (The College Board added a new submission procedure during the second week of testing; this new procedure came too late for the many students who were unable to submit their exams the first week.)  The amended complaint also alleges that College Board required students with disabilities to log into the College Board’s BigFuture website to check the status of their disability accommodations and also claims that College Board did not honor student accommodations for breaks,

“The lawsuit asks that the College Board accept any test answers from last week’s AP tests that can be shown to have been completed in time by time stamp, photo and email. It charges that the College Board ignored warnings that giving AP tests online would discriminate against students with disabilities and those who did not have access to technology or the Internet at home to take the exams. [College Board] instructed all students with disabilities who had applied for accommodations to log in to Defendants’ “Big Future” platform to find their accommodation decisions. Had M.W. not been disabled and searching for her accommodations, she would not otherwise have been required to log into Big Future. M.W.’s Defendants accommodations letter states that she is entitled to “extra breaks.” However, when changes to the AP Exam format were announced, M.W. learned that the at-home AP Exam format did not allow for any breaks whatsoever.”

It’s important to note that College Board’s BigFuture Scholarship Search collects students’ disability type, religious affiliation, citizenship status, ethnic and minority background and special conditions such as cancer or hemophilia.  At the time of this writing, I could not find a specific privacy policy or terms of service for how BigFuture uses or shares this personal and sensitive information. However, this archived College Board website states that while College Board never shares disability status or test scores, they do share (sell licenses to?) test score ranges, including AP score range, if students opt-in to Student Search Services.

Practice, Practice, Practice: College Board tells students to take the online pre-test AP Demo.

To avoid testing glitches, students were instructed multiple times to go to the College Board website and practice with the exam Demo  before their actual exam, to make sure they were familiar with the online format and to confirm their device and browser were compatible.

I took the online AP Exam Demo.  I was shocked at what I saw. 

Granting College Board Unlimited Right to Use Student Data?

This permission to allow College Board unlimited right to use student data for educational research and instructional purposes was AUTO FILLED to “Accept”.  I am told this same question,  auto filled to “Accept”, also appeared on the actual AP exams.  How many students declined this permission?

We know data can be re-identified or machine matched. (See here, here, here.) This permission notice only states that student name and school will not be used, but College Board collects a student’s date of birth, student ID, parent and student address, email address, cell phone, location, device information, etc. This permission for data use apparently includes oral responses; a person’s voice is personally identifiable (more on biometric data below).  Will the College Board tell us how many students actually agreed to grant the College Board the unlimited right to use, reproduce, and publish their free response data?  “Educational research” is very broad; can students ask to see how their data are used, shared, or profiled?  Can a student change their mind, retract their consent and ask to have any shared data deleted?

Required Typing Sample Before Every Online AP Exam? 

Many students on Twitter and Reddit said they had to submit the same online typing sample for every AP exam. Students were apparently instructed to type the same short sentences about plagiarism, cheating, and how their grandfather picks up quartz and valuable jewels.  These sentences used every letter of the alphabet, and students were told to copy them word for word, typing in their typical typing style during the 30 minute pre-test session. There was no typing sample on the AP Demo exam.  

Your typing pattern is a biometric identifier, unique to you, like a fingerprint or DNA. 

Many states have biometric privacy laws protecting voice and unique characteristics of an individual that can be used to authenticate a person’s identity (oral response data is mentioned in the consent for unlimited right to use data, above). Keystroke data are specifically protected under California Consumer Privacy Act.  If students were asked to submit typing samples, did College Board obtain informed user consent where necessary and how are College Board or third parties using this biometric data? As this PC World article states, “AI-based typing biometrics might be authentication’s next big thing”,

“Identifying or authenticating people based on how they type is not a new idea, but thanks to advances in artificial intelligence it can now be done with a very high level of accuracy, making it a viable replacement for other forms of biometrics.”

Finally, when taking the AP Demo, I had no choice but to accept the Terms and Conditions.

I couldn’t go on to complete the first question of the Demo exam, unless I checked yes. I had 3 minutes and 30 seconds to read and understand these long legal Terms and Conditions. I ran out of time; the clock expired, but the “Continue” box remained greyed-out until I clicked “I agree to the Terms and Conditions”.  I am also told that students had to click “I agree” to the Terms and Conditions in order to complete the online AP exam. This type of “forced consent” feels more like entrapment.  Will the College Board report the statistics on how many students even opened these Terms and Conditions, and how many students  just clicked agree without opening the Terms?  This Deloitte study found that in general, 97% of  young people agree to conditions without ever reading them.

Third parties,  behavioral analytics, and ad trackers on College Board websites  

To see a detailed report of trackers that Lightbeam and Ghostery found on College Board websites, click here.

I took the practice AP Demo using the Firefox browser with the Lightbeam plug-in and Ghostery add-ons, independently; these tools are free to the public, easy to use and show third party connections and traffic between your device and the internet. I was shocked at what I saw.  When I visited this College Board AP Exam Day Experience (with Coronavirus updates) webpage, I clicked on Demo which brought me to this AP2020 exam demo webpage.

I visited only these 2 College Board public facing websites, which according to Lightbeam and Ghostery, had 26 third parties including YouTube (there was a video tutorial on the AP exam day experience webpage), Google Ads (Doubleclick), Bing Ads (Microsoft), Adobe digital marketing, a Geolocation detector, 2 site analytics trackers including a first-party screen recording and analytics tool called LuckyOrange, found on the College Board’s AP Demo test page.

LuckyOrange:  Keystroke Logger and Behavior Tags

Lucky Orange claims to let you see everything a visitor did on your webpage, offers recordings, ability to see where visitors click, how they use their mouse, and offers keystroke logging and behavior tags.  The Lucky Orange website says,

“Lucky Orange will automatically create a recording of every visitor to your website.  …Filter through millions of recordings instantly and segment the data by browser, OS, referring source, location, device, behaviors, and more. …Watch how customers use their mouse …Segment by location. Segment by device.  …Similar to a DVR, you can play back everything a visitor did.”

Why didn’t College Board disclose their use of this invasive screen recording to users?  What data did College Board enable Lucky Orange to collect, and will this data be shared or licensed?  Can users ask to see their Lucky Orange data and also have it deleted?

Facebook and ad trackers were also found on the SAT registration website.

We have also seen Facebook connecting to College Board websites in the past. In February 2019 while registering for the SAT via the College Board website, this student had 36 different third parties interacting, including Facebook, and Yahoo, Google, Bing, Adobe ads. Ghostery blocked 5 Advertising Trackers: Adobe Audience Manager, Adobe Test and Target, Yahoo.DOTtag, Bing Ads [Microsoft], Facebook Custom Audience and 1 Social Media TrackerFacebook Connect and 1 Unknown Google Tracker on the College Board SAT registration website.

College Board Privacy Statement mentions sharing nonidentifiable data with Facebook & marketing companies. 

When creating your account on the College Board website, clicking on Privacy Policy takes you to this College Board Privacy Center page. Further clicking on Privacy Statement brings you here with a dizzying array of options to “Learn More”. Choose Cookies and Do Not Track Signals. You will see that College Board allows third parties to collect user information; they specifically mention third parties such as Facebook.

“We do use third parties, such as Facebook, to provide information about our educational products. Only hashed, nonidentifiable information is provided to these third parties. Only individuals that have independently created an account on our site and opted in to receive marketing communications from us may receive College Board interest-based advertising on such third-party sites. No personally identifiable information is shared with those third parties.” …“The College Board participates in the Adobe Marketing Cloud Device Co-op to better understand how you use our website across various devices.” [Emphasis added]

Google/YouTube data collection are also mentioned.  Why isn’t Lucky Orange mentioned?  What other third parties are collecting student data from the College Board websites?

Note: Hashing is not anonymous.

It’s also important to note that according to this FTC blog, hashing data fails to provide effective anonymity. As Wolfie Christl explains in this Cracked Labs report, hashed data is not really anonymous; it’s a pseudonym that companies can use to share and match data to individual users across devices and platforms. 

Did the College Board direct students to their AP website and AP Demo page, asking students to take the Demo exam, while allowing third parties to collect student information for Digital Marketing and Google ads, and also behavioral analytics, recording students’ mouse clicks and “everything they do”?  What is the educational purpose in digital marketing and recording everything a user does?

I asked the College Board about AP data collection, sharing, third parties.  They said that only ONE third party had access to student AP data.

In April 2020 I asked the College Board 8 questions about data collection and third party sharing associated with their new online AP tests.  Here are the College Board’s April 28, 2020 answers, by way of assistance from the Colorado Board and Department of Education.  See full letter and College Board’s relayed response here.  One question I asked: What third parties or subcontractors will have access to student data and for what purpose? College Board’s response listed only ONE third party  or subcontractor (ETS) had access to student data. (Remember, this version of  My AP Terms and Conditions  seemingly contradicts this College Board statement as it lists FOUR College Board AP Subcontractors: Academic Merit LLC,  Alorica Inc., Educational Testing Service, Paperscorer. The College Board response doesn’t mention additional subcontractors or website third party trackers, advertisers, analytics or cloud storage companies. They declined to answer many of my questions “in order to protect the integrity of test security”. College Board’s response also said they would not require students to have their cameras turned on to take the AP exam, which contradicts the College Board President’s statement.

U.S. Senators also asked about College Board’s third parties and collection of student data.

Valerie Straus wrote about Senators’ letters sent to both databrokers and edtech companies in her August 2019 Washington Post Answer Sheet piece, Legislators ask 50-plus firms to explain how they use the ‘vast amount of data’ they collect on students. Senators received responses from many of these companies, as mentioned in this footnote comment in the Campaign for Commercial-Free Childhood and Center for Digital Democracy’s March 2020 letter which asks the FTC to conduct studies on companies collecting data from children, including ed tech companies. The CCFC letter and footnote state,

“The Senators received responses from 37 ed tech companies and 3 data brokers. …Most companies claimed they retain the information in identifiable form until the data is no longer relevant to provide the service; at that point, they anonymize the data and retain the derivative data in aggregate form. Several stated they obtained additional data from third parties like National Student Clearinghouse or social media sites, and many stated they work with third-party contractors or vendors to provide services in connection with their software or courseware (and include contracts prohibiting personal data from being used for any purpose other than providing services specific to those programs). Many companies stated that they do not disclose data collection to parents or entertain requests to delete or correct data because they understand that to be the schools’ responsibility. Finally, many companies said they store information on cloud-based servers, and only four companies said the students’ data is encrypted.”

When I reached out to the Senate for follow up, I was unable to get a copy of the College Board’s response. The Senate Aide I spoke to said they were not releasing the response letters at this time but I was able to ask questions about the responses in general. I asked if any of these companies said they do audits to ensure their third parties are using student data only as permitted by their contractual obligations. I also asked if responding companies used geolocation or collected student IP addresses, which is important with schools shifting to online learning at home with personal devices and home internet. How do these edtech companies or their third parties track and use student data from their homes?

Student data is a predictive goldmine.

When people talk about moving assessments and curriculum to online learning, I am reminded of this 2015 quote about (paper based) state tests given at the end of the year; the author said they were “Initiated in the dark ages of data poverty” but “better, faster, cheaper data is available from other sources”. What other sources? Online assessments with embedded data collecting algorithms? Online transcripts and data badges and online tools that measure and track student strengths, weaknesses, passions and emotional patterns are being promoted. Before collecting or sharing these predictive and sensitive data, parents must have equitable options, give informed consent, and the ability to refuse sharing sensitive student data with organizations and companies.

As this Parent Toolkit for Student Privacy explains,

“When students browse the internet — whether at home or school — their information is collected by online companies, bundled as consumer profiles, and then sold in the shadowy data market. Because this data has the potential to accurately predict feelings, motivations, and behaviors, it may be purchased by colleges, employers, mortgage lenders and insurance underwriters to evaluate an individual’s suitability for those services and products.”

We live in a world where schools are pushing the boundaries of surveillance technologies, with facial recognition and data collecting digital learning platforms, where machines reading our emotions is a $20 billion dollar industry. Corporations are pushing for digital identities on blockchain for everything from immunity passports to education,  Artificial Intelligence (AI) is embedded in edtech tools and cloud platforms where machines can automatically make predictions about students, virtual tutors will provide “personalized” learning to students, and algorithms are keeping students out of college. We have teachers conducting brain scans in the classroom, a headband that measures student brain waves, and a scarf that will buzz if the student is distracted. Researchers now suggest using digital fingerprints and personality profiles from your social media posts to predict your future job.  We have K-12 online assessments that  measure students’ social emotional skills and student engagement by how fast the student answers, and infers that the “lack of test engagement is a symptom around a lot of deep-rooted problems”.

Moving testing to an online platform means increased opportunity for data collection, use of artificial intelligence and data analytics. In regards to student data and online assessments, the answer is not more data or online tests with hidden algorithms, or tests that instead measure students’ emotions, mental health, or personality. The answer is not simply a different test company. The answer is not compelling a student to agree to terms of service; privacy is not a right you can click away. College Board and other organizations, non-profit or otherwise, who are using student data must respect children’s privacy, agree to stringent data sharing contracts that require parent consent and transparency about data elements collected and shared, review algorithms for accuracy and bias before collection and processing of student data, prohibit advertising, and never sell (or license) student data. We need enforceable laws surrounding student data collection and use, with steep penalties for misuse. Privacy is a basic human right, not a luxury, and children should be protected, not profiled, stereotyped, licensed or used for profit.  Organizations collecting and using student data can and should do better.